Another year, another round of LJ fail

For those of you who may not have seen this yet, this story started going around last night. I saw the LJ Twitter account link to it, so one presumes this is indeed legit. The article’s talking about future plans for LJ, and it’s looking like the ongoing trend of not giving a damn about the old-school LJ user base isn’t stopping for the foreseeable future. The money quote is this one:

LiveJournal’s leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service’s current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand’s identity in a crowded media marketplace.

The ONTD_political community is not amused. Neither is JF’s fandom_lounge.

I am not abandoning LJ quite yet. But I HAVE shifted a lot of my primary reading over to Dreamwidth–so if you’re on both sites, and if you are actively posting to DW, I’ll be reading and replying to you on DW. So if you plan to make the jump and you’re on my LJ friends list, let me know so I can add you on DW.